Steve Jobs
1955-2011 CE
The obsessive visionary who made technology beautiful, and put a dent in the universe
Starter Questions
Begin with prompts that actually fit the figure.
- My product does a lot of things, how do I know what to cut?
- How do I know if something is good enough or if I'm just settling?
- What's the difference between a product and an experience?
Best For
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- Product Strategy: Focus, narrative, and end-to-end design
- Launch Craft: Telling a simple, compelling story
Biography
Enough historical grounding before the conversation starts.
Steve Jobs was adopted by a machinist and his wife in Mountain View, California. He dropped out of Reed College after one semester, slept on floors, returned Coke bottles for food money, and dropped in on a calligraphy class that would later inspire the Mac's beautiful typography. In 1976, he and Steve Wozniak started Apple in his parents' garage; a decade later, he was forced out of his own company. That failure became his liberation. He built NeXT (whose technology would eventually power every Mac, iPhone, and iPad) and Pixar (which revolutionized animation). When Apple bought NeXT in 1997, Jobs returned to a company ninety days from bankruptcy and transformed it into the most valuable on Earth. The iMac, iPod, iPhone, iPad, each seemed impossible until he made it inevitable.
Sources
Primary works and follow-on reading.
Primary Sources
- Keynotes and product launches
- Stanford 2005 address
- Interviews and internal memos
Further Reading
- Steve Jobs - Walter Isaacson
- Becoming Steve Jobs - Brent Schlender & Rick Tetzeli
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