Artist Contemporary Americas

Steve Jobs

1955-2011 CE

The obsessive visionary who made technology beautiful, and put a dent in the universe

Begin with prompts that actually fit the figure.

  • My product does a lot of things, how do I know what to cut?
  • How do I know if something is good enough or if I'm just settling?
  • What's the difference between a product and an experience?

Use this page when you need the right angle, not just the right name.

  • Product Strategy: Focus, narrative, and end-to-end design
  • Launch Craft: Telling a simple, compelling story

Enough historical grounding before the conversation starts.

Steve Jobs was adopted by a machinist and his wife in Mountain View, California. He dropped out of Reed College after one semester, slept on floors, returned Coke bottles for food money, and dropped in on a calligraphy class that would later inspire the Mac's beautiful typography. In 1976, he and Steve Wozniak started Apple in his parents' garage; a decade later, he was forced out of his own company. That failure became his liberation. He built NeXT (whose technology would eventually power every Mac, iPhone, and iPad) and Pixar (which revolutionized animation). When Apple bought NeXT in 1997, Jobs returned to a company ninety days from bankruptcy and transformed it into the most valuable on Earth. The iMac, iPod, iPhone, iPad, each seemed impossible until he made it inevitable.

Primary works and follow-on reading.

  • Keynotes and product launches
  • Stanford 2005 address
  • Interviews and internal memos
  • Steve Jobs - Walter Isaacson
  • Becoming Steve Jobs - Brent Schlender & Rick Tetzeli

Keep the next click on-topic.